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How to Start a Business - The Practical Guide
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Welcome to the course!
Section 1 Introduction
Why are you starting a business?
Why your goals need specificity
Section 2 Introduction
The problem with passion
The one thousand day rule
Section 3 Introduction
Partners: What to look for
Associates: Think outside the box
Section 4 Introduction
Business structure: Why does it matter?
Common business structures explained
Accountants: Why you need one
Lawyers: Are they necessary?
Section 5 Introduction
Branding: Why it's important
The stranger on the street test
The Paint Job: logo, colors, and fonts
The importance of social media
Section 6 Introduction
The business plan (lean startup style)
Relevant items for a quality, lean business plan
Section 7 Introduction
Bootstrapping
Crowdfunding
Obtaining investors
Additional possibilities - competitions and accelerators
Choosing what's right for your business
Section 8 Introduction
The difference between profit and profitability
Moving the levers: growth versus profitability
The path to income
Section 9 Introduction
Owning a business versus owning a job
Why having a saleable business matters (even if you don't intend to sell)
Section 10 Introduction
How to know when it's time to sell
Are brokers worth your time and expense?
What's next? Advice for sellers
Course wrap up
Welcome and Introduction
Welcome to the course!
Preview
Section 1 Introduction
Preview
Why are you starting a business?
Why your goals need specificity
Section 2: Passion and profit
Section 2 Introduction
Preview
The problem with passion
The one thousand day rule
Section 3: Partners and associates
Section 3 Introduction
Preview
Partners: What to look for
Associates: Think outside the box
Section 4: Structure, Legal, and Accounting
Section 4 Introduction
Preview
Business structure: Why does it matter?
Common business structures explained
Accountants: Why you need one
Lawyers: Are they necessary?
Section 5: Branding Matters
Section 5 Introduction
Preview
Branding: Why it's important
The stranger on the street test
The Paint Job: logo, colors, and fonts
The importance of social media
Section 6: What's the plan?
Section 6 Introduction
Preview
The business plan (lean startup style)
Relevant items for a quality, lean business plan
Section 7: Funding methods
Section 7 Introduction
Preview
Bootstrapping
Crowdfunding
Obtaining investors
Additional possibilities - competitions and accelerators
Choosing what's right for your business
Section 8: Profits and profitability
Section 8 Introduction
Preview
The difference between profit and profitability
Moving the levers: growth versus profitability
The path to income
Section 9: The value of systems
Section 9 Introduction
Preview
Owning a business versus owning a job
Why having a saleable business matters (even if you don't intend to sell)
Section 10: Exiting a business
Section 10 Introduction
Preview
How to know when it's time to sell
Are brokers worth your time and expense?
What's next? Advice for sellers
Section 11: Final Thoughts
Course wrap up
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